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Hype Machine is a music blog aggregator created by Anthony Volodkin.


History
Hype Machine was originally a music database created in 2005 by Anthony Volodkin, then a sophomore major at .Heilemann, John Capturing the buzz . March 15, 2007. The site was born out of Volodkin's frustration with music magazines and radio stations.Van Buskirk, Eliot The Music Fan Behind Hype Machine: Q&A With Anthony Volodkin . May 28, 2007. He said, "I discovered MP3 blogs like Stereogum and Music for Robots. I couldn't believe there were people spending their time writing about music, putting up tracks so you could hear them. And I thought, there has to be a way to bring this all together." In 2005, Volodkin sent his site address to pioneers in the online music domain, including Lucas Gonze of , in order to gain feedback. Instead of sending a response, Gonze and others posted the link online. Volodkin observed, Machine] got launched without ever being launched." 30 Under 30 2009: No. 27 Anthony Volodkin Inc.com.

In the early-to-mid 2000s, Hype Machine was one of many MP3 blogs which helped establish the development of early -related music scenes such as , and bloghouse.

Hype Machine had an advertising partnership with until 2014, when it switched to .


Site structure
Hype Machine's structure has been described as an "amalgamation of and ". It aggregates the most recently posted songs from a selection of music blogs (about 800) and lists them on the website's main page.Van Buskirk, Eliot Friends Can Track Each Others' Listening Habits on Hype Machine Wired. March 28, 2008. Users have the ability to "love" songs, which saves the song to their Loved List. The site has thirteen different genres to select music from. Users can also select the "Latest" tracks from categories including "Freshest", "Remixes Only", "No Remixes", and blogs in the user's country. Hype Machine also provides a full directory of the blogs from which their database of music is derived. Additionally, Hype Machine maintains a Popular List for the last three days and the previous week, both of which are determined by the number of "loves" given to each song by users. In 2007, the site introduced the Music Blog Zeitgeist, which aggregates music bloggers' annual "Best of" lists, as well as using their own data to create lists of the top 50 artists, albums, and songs for the year. Hype Machine Merges Bloggers' "Best of 2007" Music Lists Wired. January 29, 2008. In March 2008, the site added a Listening History section, which allows users to see what songs their friends have recently listened to.

Above each song are provided links to online music retailers such as , Amazon, and , allowing users to purchase the track. The commission from each sale serves as one of the main revenue streams for Hype Machine. In January 2010, The Hype Machine partnered with , allowing labels to provide music bloggers with new and pre-released tracks.Butcher, Mike Soundcloud teams up with Hype Machine to service music bloggers better . January 25, 2010.


Apps
Hype Machine released an application on May 11, 2011, and a Blackberry 10 version in 2013. The Hype Machine iPhone application May 11, 2011.


Reception
Hype Machine's traffic has grown steadily since its launch in 2005. Anthony Volodkin: Why Steep Learning Curves Are Worth It The 99 Percent. It has been profiled by , Wired, and . Bloggers' banquet: For new and old music believe the Hype Machine The Guardian. March 24, 2007. It was named to The Guardian's list of 100 essential websites of 2009, one of four music-oriented sites to receive mention. The 100 essential websites The Guardian. December 9, 2009. Fred Wilson called the site "the best thing to happen to music since the Rolling Stones" and the " for music". founder called the site "the future of all media".


External links

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